H&M plans to sell second-hand clothes and accessories at its flagship store in London from 5 October, as pressure increases on fast fashion companies to curb their environmental impact by encouraging the reuse and recycling of garments.
With the European Union planning new regulation to crack down on textile waste in the bloc, H&M has said it is “part of the problem” and that the way fashion is produced and consumed needs to change.
The “PRE-LOVED” womenswear collection, at H&M’s Regent Street store, will include garments from several other brands and designers as well as H&M group brands, which include Arket, Cos, Monki, and Weekday.
The autumn-winter 2023 collection of the second-hand offerings will include metallic dresses and shirts, trench coats, and “trendy knits”, H&M said, with new items added every day.
H&M did not immediately respond to a query about pricing and how the garments would be sourced. The retailer launched a clothing rental service at its Regent Street store in November last year.
Peer-to-peer resale of second-hand garments has become big business, with online platforms like thredUP, Vinted, and Depop multiplying and brands following suit by launching their own services.
Zara last week launched its online second-hand service in France, having trialled it in Britain since November last year.
We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won’t be billed.